How to Write a Persuasive Business Plan

|| Writing & Editing Topics |

Not every one can--or would want to-write a business plan. There are even fewer people who can write good, persuasive business plans. This is very unfortunate because business plans often function as a bridge between tremendously exciting business ideas and the sources of funding that is required to transform these ideas into fully operational enterprises. Writing a persuasive business plan can be quite challenging but having one on your side of the bargaining table certainly helps.

It takes a lot of work and a lot of money to draw up a good business document that will compel investors to infuse valuable funds into a new--or expanding--venture. Unless there's a big, dependable name in a startup's management roster, banks, venture capitalists, and angel investors won't release funds simply because you have full conviction in your own business idea. You still need to translate that conviction into investor confidence in your service or product, and one way to do that is to submit a persuasive business plan. Note that there are even times when the business plan is the only way to promote a potentially profitable idea to a group of people who has the money to make it happen.

When creating a business plan, establish its key parameters at the onset. What is the scope of the document and who are its intended audience? What are its objectives? Having your parameters clear will help your document creators to finish the document faster and make it more accurately aligned with the purposes it is meant to serve.

The people who will create the document should also be chosen wisely. The business plan writers should know how to engage the audience well and should have sufficient knowledge about the particular industry within which the business idea is to be realized. Writing a crisp, concise, and extremely compelling executive summary is also critical in providing investors with a comprehensive snapshot of the business you are envisioning.